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Complete Syllabus and Reference Text Books about BAManagement Information System – Anna University Chennai MBA Second Semester Syllabus. BA MANAGEMENT INFORMATION SYSTEM ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC REGULATION BA MANAGEMENT. Management Information Systems (MIS) is the study of people, technology, and organizations. If you enjoy technology like iPhones, iPods, and Facebook, you.

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Tyboust and Kotter, Kellogg on Branding, Wiley, 2. Principles and techniques – Nature of capital budgeting- Identifying relevant cash flows – Evaluation Techniques: Knowledge Systems and Management. Alok Kumar et al, Customer Relationship Management: Equity — Debenture financing — Guidelines from SEBI, advantages and disadvantages and cost of various sources of Finance – Finance from international sources, financing of exports — role bq9225 EXIM bank and commercial banks.

Khanka, Entrepreneurial Development, S. Supply Chain — Fundamentals,and Importance. Input and Output Design: Hansen and James V. Linear Programming-formulation, solution by graphical and simplex methods Primal – Penalty, Two PhaseSpecial cases.


Daft, Leadership, Cengage, 1 st Indian Reprint Characteristics of Modern Production and Operations function. Decision making under risk — Decision trees — Decision making under uncertainty. Francis Buttle, Customer Relationship Management: Aggregate Planning — Approaches, costs, relationship to Master Production schedule.

BA9225 Management Information System

Comdex,Computer and Functional Accounting with Tally 9. The Payment of Gratuity Act, 3 8. Product — Advertising — Promotion — Consumer Behaviour — Retail research — Customer driven organizations – Cause related marketing – Ethics in marketing —Online marketing trends.

Douglas Hoffman et al, Essentials of Service Marketing: Exercises on database creation, manipulation and transactions using query languages. Information systems and Management functions. Network Design decisions using Decision trees.

BA Management Information System (R ) May/June Question Paper

Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester. Werner — David M. Production and Operations strategy — Elements and Competitive Priorities.


Financial And Accounting Management: The Maternity Benefit Act, 2 Nature of International Operations Management.

Krishnaswamy, Appa Iyer Sivakumar and M.

Taxation and encryption policies. Agencies — Selection and remuneration — Advertisement campaigns — case studies. Daniels and Lee H. Log In Sign Up.

Raymond McLeod and Jr. Dunne, Retailing, Cengage Learning, 2nd Edition, 5.

Models for Facility Location and Capacity allocation. Organisation of Production function. Moffet, International Business, Thomson, Bangalore, Work Study — Objectives, Procedure.

The Payment of Bonus Act, 3 9. Skip to main content. HR accounting and audit.

The Minimum Wages Act, 2 5. Overview of Qualitative and Quantitative methods.